Press
Sandler Arrows

Sandler Selects New Name!
Change reflects expansion plans, rebranding program.
STEVENSON, MD – Sandler Sales Institute has adopted a new name – Sandler Training – to reflect its broader capabilities and expansion plans. The company, founded in 1967 by visionary sales trainer and author David H. Sandler and Edna C. Sandler, underwent an ownership shift last fall and is now controlled by CEO Dave Mattson and President Bruce Seidman, the son of David Sandler, who passed away in 1995.  Edna C. Sandler led the company as President and CEO from 1993 until 2007.

“Bruce and I have mapped out ambitious expansion plans as part of our vision for Sandler’s next 40 years,” Mattson said. “We will be expanding our training offerings and emphasizing broader management and leadership guidance, including building deep expertise in targeted industry vertical markets such as banking, insurance and high tech.

 

“The name Sandler Training more accurately describes the company,” he continued, “and will be a prominent part of a new ambitious branding, advertising and sports marketing program.” PGA TOUR golfers Woody Austin, John Rollins, Brian Bateman and Omar Uresti are representing Sandler Training and will sport the Sandler logo on their golf hats and apparel during the 2008 PGA TOUR season.

Sandler is the leading provider of sales and management training and consulting programs and has approximately 225 licensed franchises in the U.S. and internationally. The company provides a full range of sales and management training programs, with powerful coordination and customization benefits through its extensive franchise network.  Entrepreneur Magazine has awarded Sandler its #1 ranking for “Training Programs” 8 times since 1994, including 2006, 2007 and 2008.  

Associate Receives 2nd Certification (March 2008) CPVA Seal
Target Training International, Ltd., the leader in product development and research in the area of behavior and values, as well as the creator of the first fully validated computerized behavioral assessments, has awarded Katie Heintz the credentials of Certified Professional Values Analyst (CPVA).  This award signifies the highest level of professional excellence in the use of the Values Instrument with TTI. 

To receive this award, Katie demonstrated proven application experience and passed an intensive three-hour examination using analysis and interpretation of the values assessment reports.  This is Katie's second certification through TTI.

New Associate Joins Hahn Sales Training! (February 2008)
To support their growing client base, Hahn Sales Training has hired Cindy Angrisano as a part-time administrative assistant.

Returning to the workforce after raising 3 children, Cindy previously spent 16 years with American Color Graphics, a national prepress and printing company.  She holds an Associates Degree from Erie Community College South and will focus on administrative duties, as well as assisting the sales force with proposals and presentations.

Donald Hahn featured in Buffalo News Prospectus 2008 Article
Entitled "The best sales reps are helpful, not pushy," the full article can be viewed here (pg. 35).

Associate Receives Certification (August 2007)
cpba sealTarget Training International, Ltd., the leader in product development and research in the area of behavior and values, as well as the creator of the first fully validated computerized behavioral assessments, has awarded Katie Heintz the credentials of Certified Professional Behavioral Analyst (CPBA).  This award signifies the highest level of professional excellence in the use of the DISC Instrument with TTI. 

To receive this award, Katie demonstrated proven application experience and passed an intensive three-hour examination and interpretation of the DISC assessment reports.  She will utilize her newly received certification to coach and develop clients.

New Associate Joins Hahn Sales Training (July 2007)
Hahn Sales Training is proud to announce the addition of its newest associate, Peter R. Morris.

Peter has been providing training and consulting in the fields of sales, sales management, marketing and advertising for over 30 years.  A successful career in sales and publishing within the newspaper industry, as well as banking and retail industries, led Peter to establish his own training company 20 years ago. 
   
Peter will be handling new business development. 

New Name...Same Great Results (May 2007)
Hahn & Associates has changed its name to Hahn Sales Training!  The name change provides a more descriptive identity for our organization which focuses on providing sales training & development to the Greater Niagara Region. 

Five Years Strong!
November 19, 2006 marks the fifth anniversary of Hahn & Associates!  We would like to thank all of our clients & employees - without you, we couldn't be where we are today.

Hahn & Associaties Announces New Product:
The Professional Development Series (Nov 2006)
The Professional Development Series was created to allow your organization the most flexibility in providing the training & development necessary to take each employee's career to the highest level. With this series you have the ability to select individual libraries of content designed to focus the educational experience in a very specific area. 

There are currently nine different libraries to choose from focusing on very specific skills necessary for success.  Each library is designed as a stand-alone series of workshops containing 4 - two hour modules dedicated to the topic. 

Sandler Sales Institute & Business Network Int'l Form Strategic Partnership (Oct 2006)
The partnership brings together the world's largest and most effective networking and referral organization, BNI, with the world's leading sales system, The Sandler Sales Institute, to turn prospects into clients.  The combination enables both organizations to enhance their client offerings and to communicate each company's message to a wide range of business professionals. 
For more information on BNI go to www.bni.com.

Hahn & Associates Introduces "Negotiating with the Savvy Buyer" (July 2006)
This eight segment series aligns the Sandler Selling process with effective negotiating techniques.  The workshop is designed to help you master establishing win/win outcomes in any negotiation.

The ultimate test of a negotiation is finding a balance so that both parties leave the table feeling satisfied.  Negotiations fall short not because of an underlying misunderstanding of the issues, but an underlying misunderstanding of people.

New Associate joins Hahn & Associates (May 2006)
Tricia Plummer has joined Hahn & Associates as a Sales Associate.  She will provide continued support of WNY clients, as well as assist the company’s growth in the Rochester market.

Trish has been involved in the selling and delivery of customized training & development for over 6 years.  Thoughout this time she has been responsible for all aspects of the sales process:  training, project management, customer service, creation of training materials, and more.  She enjoys helping companies grow & achieve their visions.


A "Best Place to Work"
We are pleased to announce that we have been listed as a 2006 Best Place to Work in WNY!  Congratulations go out to each & every company that helps make Buffalo a great place to both work & live. 

The Spotlight's On Us!
Hahn & Associates is featured as the "Affiliate Spotlight" in April 2006 IIAAWNY Newsletter.
View it here (pg. 7)

We're Number One!
Entrepreneur Magazine has named Sandler Sales Institute the #1 Training Franchise in America in their 2006 top 500 edition.
Read Full Article Here

Hahn & Associates featured in January 2006 IIAAWNY Newsletter
View it here

Donald J. Hahn honored as "2005 Mentor of the Year" for his work with Alexa Wajed.  The award is given by the Allstate Minority and Women Emerging Entrepreneur Progam. 
Read Full Article Here

Hahn & Associates is the Title Sponsor of the 2006 BNSME Golf Outing to benefit Junior Achievement of Western New York!
Find out more here
Register here!

New Associate joins Hahn & Associates 
Jeffrey Staebell has joined Hahn & Associates as a sales associate.  Jeff has been involved in education and training for over 20 years.  During this time, he has been responsible for personal sales, sales management, marketing, training and development of staff, project management, and the creation and development of educational services and products.

Jeff's last position prior to Hahn & Associates was Senior Vice President of Sales and Marketing for Computer Education Services Corporation.  He was responsible for overall revenue performance for all locations and the creation and monitoring of the sales methodology for the entire organization.

Jeff holds a Bachelor of Science degree from the State University College at Buffalo and an Associate Degree from Erie Community College.

"Keep It In the Fairway"™...How to improve your sales handicap
Hahn & Associates has developed a motivational workshop which links success at golf with success at sales.  As an avid golfer and long term sales coach and trainer, Don wants to help others to recognize the parallels between golf mastery and sales excellence.  The workshop is targeted to Regional & National Sales Meetings and incentive trips.

Donald Hahn is a sales trainer coach, author, and motivational speaker with over 25 year's experience. 

Hahn and Associates Opens Albany Office
Hahn & Associates has opened an Albany office.  Lorraine Ferguson, an entrepreneurial executive with 15+ years of experience has been selected to head up the new office.

"Lorraine's strong executive experience training and managing personnel in the information technology education industry will be a real asset for our Albany clients." Stated Don Hahn, President of Hahn & Associates.  "I couldn't be more pleased with our expansion into Albany and particularly with Lorraine's decision to join our organization."

Some of Ferguson's Key Business Strengths include; Recruiting, Motivating and Retaining effective teams, Customer Relations and Business Development, Communications, Team Leadership, and Organizational Strategic Planning.

Hahn & Associates Offers Client Development Program For Professionals
Professionals such as accountants, architects, and attorneys are faced with the challenge of building a client base with the disadvantage of not having selling experience.  The Sandler Sales Institute developed Sandler's Professional Advantage program to meet the specific needs of professionals who depend on client development for success, but who do not have the expertise to achieve their business goals.

Sandler's Professional Advantage presents the Sandler Selling System, a proven systematic approach to selling, in a context that has been specifically developed for professionals with little or no sales background.  The program, which is an updated version of Sandler's popular Sales Strategies for Non-Selling Professionals, offers professionals the techniques and strategies that will help them take control over the development of their practice or business by providing a systematic approach to client development.  Topics include account development, managing existing client relationships, referral development, networking and prospecting activities, all geared to the demands of today's marketplace.

Hahn and Associates & The Buffalo Niagara Partnership Develop an Affinity
Hahn & Associates is proud to announce they have teamed up with The Buffalo Niagara Partnership to offer the Partnership members an exclusive member's only discount.  Hahn & Associates offers high quality sales training and sales coaching.  The results experienced by their clients are ongoing and guaranteed to provide improved performance and enhanced behavior.

Hahn & Associates is dedicated to focusing on promoting economic development in Buffalo.  The newly formed affinity with the Buffalo Niagara Partnership is a perfect fit and will take their mutual dedication and focus on improving the economy in WNY to the next level.

Hahn and Associates "Has Moved" 

Due to the success and growth of Hahn & Associates over the past 4 years, we have moved to a larger, more efficient office space.  We are now located at 1404 Sweet Home Road, Suite 11, Amherst, NY  14228.  The new office space was carefully chosen to provide easy access from all points surrounding Buffalo and will provide state-of-the-art facilities.  We will continue to provide all of the same services, as well as an onsite coaching and training area with ample parking and a library/resource center available for our clients use.